Principle Differences between B2B and B2C Marketing Communication Processes
نویسندگان
چکیده
منابع مشابه
Parallelism Exploration in B2C and B2B Systems
As the e-commerce sites are being more secure and reliable in recent years and the number of transactions is rising rapidly, parallelism can help us to reduce response time and increase throughput for e-commerce transactions. This paper will investigate parallelism in on-line transaction processing. It aims to specify those aspects of e-commerce transactions that would profit from parallel proc...
متن کاملparallelism exploration in b2c and b2b systems
as the e-commerce sites are being more secure and reliable in recent years and the number of transactions is rising rapidly, parallelism can help us to reduce response time and increase throughput for e-commerce transactions. this paper will investigate parallelism in on-line transaction processing. it aims to specify those aspects of e-commerce transactions that would profit from parallel proc...
متن کاملEnhancing Competitiveness of B2B and B2C E-Commerce
INTRODUCTION A framework that is often used to describe the transformation of society relates to the percentage of people involved in or impacted by a given paradigm at some point in time. Even though some of these paradigms co-exist at a given point in time, one of them tends to dominate and exert considerable influence on the others. Several authors have described such evolution in different ...
متن کاملMultivariate statistics in industrial marketing management: A practitioner tool kit
Much published work over the years has pointed to the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. An undesirable by-product of this sometimes misdirected distinction is that managers working within B2B environments have generally not considered the use of what are seen as B2C techniques, such as multivariate statistical analysis. This article is stru...
متن کاملThe Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets
The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets BY Kihyun Kim April 13, 2016 Committee Chair: Dr. V. Kumar Major Academic Unit: Marketing Business to Business (B2B) firms spend significant resources managing close relationships with their customers, yet there is limited understanding of how the customers perceive the relationship based on t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Management of Organizations: Systematic Research
سال: 2019
ISSN: 2335-8750
DOI: 10.1515/mosr-2019-0005